Threadleaf Wool-star

Eriastrum filifolium

Family: Polemoniaceae (PHLOX).
Other common names: lavender woollystar, lavender eriastrum.
Generic common name: WOOLLYSTAR.

Location: La Purisima Mission SHP: coastal sage scrub, June 2012.

Characteristics: Native, Red, Small, Clusters, Simple, Herbaceous, Annual, Late Spring.

Photographed out of range.
If you see this in or near the SMM floristic region we'd like to know.